iTunes Explained

 

iTunes Explained

Word Count:
463

Summary:
iTtunes is primarily used for playing and organizing digital music and video files. iTunes developed by "Apple Computer", is a digital media player. iTunes could be used as an interface to manage the music on iPod's digital audio player

Keywords:
itunes

Article Body:
iTtunes is primarily used for playing and organizing digital music and video files. iTunes developed by "Apple Computer", is a digital media player. iTunes could be used as an interface to manage the music on iPod's digital audio player. iTunes helps consumers in purchasing digital music and movie files by connecting to the iTunes music store.  In addition to all this it provides users with many features for purchasing, organizing and playing music and is easy to use. They are also computer compatible.
iTunes helps users in organizing their music playlists, recording compact discs, editing and copying file information into a digital audio player, and transferring back up songs to a CD /DVD.  iTunes also run a visualizer to display graphical effects to suit the music and also helps in encoding music into different audio formats.

Since iTunes support 'Smart Playlists' (those that can be set for automatic updation), different criteria could be entered to control playlists. Playlists can be either played randomly by either playing songs from the same album or by following the sequence of artists. iTunes uses the shuffle algorithm for playing party tracks wherein you could select tracks with a high star rating. The Party shuffle playlist otherwise acts as a DJ, helping you to replace the selected tracks if you wish, by selecting tracts from other playlists or libraries. iTunes generally offers you the option to choose new ones if you wish to replace them, thus allowing you to enjoy both preselected and random tracks in the same meta-playlist.

iTunes library has a binary file which has a default music library format. It carries information of artists and their genre and stores specific information on playcount and rating. The other file called "iTunes Music Library.xml" gets refreshed automatically whenever the information in iTunes is changed. iTunes will read existing tags, Unicode or local for metadata as it is and will never re-write them even when the file is being copied to the library folder. iTunes has an option for sharing iTunes library songs. Every 24 hours a maximum of five users can connect to a single user. To access any song in the AAC protected format you have to get an authentication.

Now, the iTune users can also use the Internet radio tuner supported by iTunes for listening to some popular online tracks. But it is said that as Apple Computers no longer supports this feature, it doesn't appear in the iTunes website.
Recently, iTunes has started providing video support for movie clippings. Using the drag and drop option, users can just drag and drop movie clippings from computer to iTunes Library. They can be viewed in small frames or full screen. iTunes also support visualizer plug-ins which helps developers to create music oriented visual displays.

 

Where Can I Find My Niche? Finding Your Ideal Prospects So You Can Sell To Them

 

Where Can I Find My Niche? Finding Your Ideal Prospects So You Can Sell To Them

Word Count:
1314

Summary:
Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to

Keywords:
target audience, niche, marketing, marketing plan

Article Body:
Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful.

Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.

Because neither of you have an understanding of the other, you must find a way to make a connnection to involve each other into the conversation.

The same holds true for marketing. You must make a connection with your audience if you want them to pay attention and stay around to find out what your product or service is all about.

And, in order to make a connection, you have to know something about them. You have to know what problems they have that you can help to solve. You have to understand them.

That is why it is so important to select a niche or clearly defined target audience. Because once you've selected a distinct group of people you believe you can best help, you can research them so you begin to understand them.

Then and only then can you really communicate effectively with them. And that's what marketing is; communication.

But once you've identified your target or niche, you must also be able to find and market to them.

The first step in doing that is to define them more specifically. How?

My suggestion is to ask yourself the following 10 questions to help develop a very clear description of your target. Then it will become much clearer to you where you can find them.

You may need to make some educated guesses when answering these questions and that's okay. It's a start and you can always refine your answers as your business grows and you begin to understand your target more.

As I go through these 10 questions, I'm going to use an example of a client of mine who is a life coach who wants to help adults who are childhood victims of maltreatment or victimization, improve their health and wellness.

Why am I using this example? Because it is a clearly defined group, BUT these people do not wear a sign around their neck advertising who they are. So, they can be difficult to find and market to. Therefore, it makes a great example.

You can apply these same 10 questions to your business or niche, regardless of what they are. They are universal questions that apply to any type of business or target audience.

1. What is their primary problem you can help solve?

Our life coach needs to clearly identify the current problem her potential clients are dealing with as a result of their childhood maltreatment. That is the problem she can position herself to help them overcome. Is it relationship issues? Is it job issues? Be as specific and focused as possible.

2. Are they primarily male or female?

Our life coach has identified her target as females.

3. How old are they?

Our life coach says they are high functioning professional women. In that case, I'd say we're primarily talking about women between the ages of 25 and 45 years old.

4. Where do they live? What type of community or neighborhood; urban area; suburban area? Also, do you have any geographic limitations (real or self-imposed) regarding where you can market or deliver your services or products?

If they are high functioning professional women, they likely live in a nicer suburban neighborhood or perhaps an urban area. Our life coach will need to identify where she believes the majority live in her area and whether she only wants to work with women in her immediate geographic area, or if she wants to do distance coaching.

5. What type of work do they do?  And where do they likely work? Their type of business as well as geographic location.

Professional women could be corporate professionals, doctors, attorneys, entrepreneurs or solo-professionals. Our life coach will need to identify the fields she wishes to focus on, taking into consideration the ones she feels include the greatest number of her target clients.

6. What is their socio-economic status or annual household income?

High functioning professional women are probably enjoying financial success, making them of a higher socio-economic class. They probably earn a good income and enjoy the finer things in life. Money is probably not an issue.

7. How do they spend their leisure time?

Do they belong to a gym or health club? Do they go to the movies or out to dinner frequently? Or, do they have young children and spend their time at elementary school functions, family picnics, children's birthday parties or weekend soccer tournaments? Our life coach may need to make some assumptions here based on what she knows about her target. Again, that's okay to start with. She can always fine-tune this later as she begins to understand these women better.

8. What is their family structure or home environment?

This niche of professional women probably includes single women as well as those who are married and have children. Therefore their home environments may vary. They may have no support or family network. They may have strong family support. Or, they may be having issues with their family based on their past. Our life coach will need to keep this in mind when she selects marketing avenues and writes her marketing messages. She'll want to focus on what they have in common and steer away from areas of abiguity.

9. Do they belong to any associations or professional organizations?

If our life coach selects one or several industries to target, she should be able to easily identify associations or professional organizations these women belong to. Once identified, these are excellent venues for networking and speaking opportunities.

10. What are their media habits?

Do they read the newspaper or magazines? If so, which ones? Listen to the radio? If so, which formats do they likely listen to? Do they watch TV? If so, which programs do they likely watch? Do they spend time on the Internet? If so, what kinds of web sites do you think they are visiting? Where do you think they are currently getting their information about health and wellness? These are all potential places to reach your niche with your marketing message.

Yes, again our life coach may need to make some assumptions. However all of these media can provide you with detailed demographic profiles of their audience. So if we're looking for professional women in a certain geographic area, we'll be able to find out if they are among the audiences for these different mediums.

Answer each of these 10 questions to the best of your ability.  Talk to current clients to get insights. Or, talk to friends or colleagues who fit your client profile to gain a better understanding of who and where they are.

Once you build this target client description, you'll have a much better sense of where you can find them.

The next step is putting together a marketing message that speaks directly to them and what they are dealing with. The more you understand them, the more you'll be able to craft a message that will hit home with them. That message will become your magnet, attracting the people who you can best help.

If you'd like to learn 10 strategies you can use to easily start attracting exactly the clients you want to work with, I highly recommend my new 10-Step Guide, "How to Get Clients in 10 Simple Steps."  This step-by-step "how-to" guide includes a 60-minute audio CD and a complete resource guide. You can find all the details on it and the complete 10stepmarketing System at

 

Another Kind of Horse Brand: Business Branding in Equine Marketing

 

Another Kind of Horse Brand: Business Branding in Equine Marketing

Word Count:
578

Summary:
In the horse world, the word "branding" has a couple of meanings--or does it? Learn what branding a horse business is all about.

Keywords:
Horse business, Equine marketing, Horse business branding, Horse brandings, Horse breed brand mark, Brand logo

Article Body:
It's winter time, the breed inspection season has come and gone in North America, and along with it branding season.

Branding season for horses--NOT for horse BUSINESSES.

If you have any business or marketing background, or have done any reading on the subject, you have heard of branding in the business context. Let's take a look at what that actually is.

Brands on horses and other livestock in the Old West showed ownership. There was some level of claiming recognition for owning a quality animal, but primarily the point was to keep livestock from being stolen. Branding helped to legally retrieve stolen livestock.

In Europe, brands on horses were not an indication of personal ownership, but rather indicated the horses' affiliations with one of the regional registries.

That idea, which is behind modern-day branding of horses in European-affiliated breeds and some of the other breeds in North America is closer to the concept of business branding. In fact, it IS business branding for the individual horse breed.

So What is Branding Exactly?

It isn't a string of freeze-branded symbols or a set of moose antlers or other breed symbol. Those are likened to a business logo or trademark, but those things aren't brands in the business sense, either.

A brand on a horse signifies everything the breed represents: the quality, history, performance record, origin, and so on. A horse that carries a breed's brand mark ostensibly possesses all of the attributes of the breed, and is theoretically capable of performing to the standard established by that breed association. For example, when you see a horse with a Holsteiner brand (assuming you have familiarity with the mark), you recognize the horse as a Holsteiner. You immediately know a little bit about the horse's lineage, background, and the kinds of activities it might be good at.

That is why some registries require a physical inspection and approval of the individual horse before giving it a brand--the branded horse is a representative of the breed's identity, a walking advertisement. It makes sense for the breed organization to want to control the quality of those advertisements.

Likewise, a brand is the embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements and encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. (reference: wikipedia.org).

Logos and such--like brand marks--are a shorthand symbol for the brand. Those marks are meaningless until the brand is built.

Build Your Brand from the Ground Up:

As Chevy Chase's character, Ty Webb, says in Caddyshack, "Be the ball." Live the brand. Branding is everything you and your business represents. You establish a brand through the quality of your horses, your competitive record, the standard of service you provide to your clients, the manner of your business dealings, trust, your reputation. A brand is a business' identity. Consistency in all of these elements builds a brand.

Paradoxically, I am on the fence about whether to brand horses or not. Maybe just the bunny-hugger in my personality coming out, but I think branding hurts the animal.

For your horse business, definitely, branding shouldn't hurt. It might take a little mental stretching to grasp the concept, but the actual establishment and building of your brand need not be painful.

But one thing is certain: There is no end to the branding season for businesses!

 

Aquarium Plants And Lighting Mini-guide

 

Aquarium Plants And Lighting Mini-guide

Word Count:
431

Summary:
Aquarium plants are as important to aquariums as water is to fish. Aquarium plants add more life to aquarium and make it to look beautiful while completing the aquarium community structure.

The most important thing to bear in mind with plants is to form an attractive background, leaving ample space so the fish can swim undisturbed and be seen. The tall, grassy type is best planted at intervals in rows, while the feathery ones look better when they are bunched into small c...

Keywords:
aquarium,aquarium fish health,aquarium plants,aquarium lighting

Article Body:
Aquarium plants are as important to aquariums as water is to fish. Aquarium plants add more life to aquarium and make it to look beautiful while completing the aquarium community structure.

The most important thing to bear in mind with plants is to form an attractive background, leaving ample space so the fish can swim undisturbed and be seen. The tall, grassy type is best planted at intervals in rows, while the feathery ones look better when they are bunched into small clumps, which makes them to appear like branching bushes.

When planting rooted plants, hold the tips of the bunch of roots between the thumb and second finger and rest them on the sand. Now with the first finger push the upper part of the roots (where they join the stem) about 2cm into the sand. Without moving this finger scrape with the thumb and second finger some sand over any uncovered portion of the root.

When putting in rootless plants in bunches, the method explained above is repeated, but this time the lower ends of the stems are placed together and treated exactly as if they were roots.

It is important that the water surface should be right up to the lower edge of the top angle iron of the tank, so that looking from the front the water surface can not be seen and the viewer gets the impression that there is no water in the aquarium. If the level is allowed to fall below the top angle iron the tank looks like a container holding water.

Aquarium Lighting is also important for aquarium plants

This depends greatly on whether you intend to successfully grow plants or not. Lack of light causes colorful fish to fade and clanch-reds to pink, green to white. The two main methods of lighting aquarium are by the INCADESCENT and FLOURESCENT.

The total amount of light required is a matter of trial and error. Too much light will turn the water green; too little will stunt plant growth.

The lighting can be natural or artificial or a combination of both. The best position is near a north facing window. This should provide the ideal amount of indirect lights which an be supplemented by artificial light.

The lighting should be housed in wood constructed stylishly with the furniture and placed above the tank. if there is no natural day light, the lights should be left on for approximately eight hours per day.

If the water turns green, you cut down on the light.

The best light for showing off an aquarium comes from behind.

 

Pointers for building a quality website

 

Pointers for building a quality website

Word Count:
489

Summary:
Websites are found aplenty on the Internet, but it is the quality websites that are limited in number. Quality websites are made available by its interaction. The website should have the capacity of grabbing the attention of the visitor. Using bright and shiny gimmicks to attract the visitor to a boring site is just not worth it. It is the matter, the website with easy navigation tools and interactive media like comments and message boards help in making a good website!

Keywords:

 

Article Body:
Websites are found aplenty on the Internet, but it is the quality websites that are limited in number. Quality websites are made available by its interaction. The website should have the capacity of grabbing the attention of the visitor. Using bright and shiny gimmicks to attract the visitor to a boring site is just not worth it. It is the matter, the website with easy navigation tools and interactive media like comments and message boards help in making a good website!

It is of no use creating a website that looks like a giant advertisement where you have to search for the required information. Avoid adding pop-ups to your site, as there are many people who automatically leave the site if a bunch of commercial pop-ups appear on the screen! Another aspect of a quality website is your idea. Your website is basically an outlet of putting your identity out in the world. So just be yourself, because if you try to appeal to an audience in a way that is not your true self, you are surely destined to fail in the website.

The first part of creating a true, quality website lies in the planning of the site content. Here you have to discover the optimal niche for the website, correct keywords and the most profitable website concept. After this, you have to make your concept better and more profitable by analyzing the competition you have! Build your website with all the pages acting like highly ranked doorways for search engine optimization. This can be done using general rules of writing the body copy and using Meta tags of its pages.

Another powerful and flexible tool for building high quality web pages is the HTML codes. You can also find HTML validators that help make your web pages faultless, standard-compliant and a quality website. Use attractive graphics with graphic software to make your website more attractive and interesting. Banners can be created from scratch or by using free banner generators. Never forget to select a domain name that is productive to your website. You can find tips to create and register domain names that help in increasing the popularity and quality of your website. 

Choose a reliable and cheap web hosting for better quality of your website. In fact, 'free' web hosting provides a low-cost solution for hosting multiple websites together. Those who know nothing about HTML, FTP and the like can create quality websites using online website builders. Just compare and review them to get the most popular website builder!

Whatever technique you employ, make sure that your website doesn't look like it was designed by a novice. You can find tips on web page designing, the basics of web page backgrounds, tips on the usage of fonts on web pages and learn about the different methods of website navigation on the Internet. These all help in the building of a quality website for you!

 

Getting

Getting

Word Count:
646

Summary:
In the online world it is very important for small and new businesses to market their sites for the much required growth and expansion. This article deals exactly with this issue and throws light on the ways by which small businesses can effectively market themselves via digital means.

Keywords:
Internet,

Article Body:
The Internet has grown from a small network of academics needing a way to trade research into a world spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive...)?

The Internet provides advantages for both customer and proprietor in that one can search for exactly what is desired, without the bother of endless phone calls, driving to malls, or poring over mail-order catalogs. A quick keyword or 3, and hundreds of results vie for attention on the screen. Making sure your company is one of those results near the top is a combination of factors: specificity in product offerings, Search Engine Optimization of web content and linking to and from related topics and sites.

The only way to get noticed on the Internet is to have a listing or presence, whether a dedicated website, ads on relevant sites, or by word-of-mouth. Oftentimes ads on online journals, informative sites, or e-zines (online magazines) are cheaper than space in a print publication, as well as being available to a wider audience than a dedicated website may be. Rates are often available for daily, weekly, or monthly terms, increasing flexibility and allowing a tight budget more leeway. Word-of-mouth advertising can be very cheap, but the returns may be difficult to quantify. Sponsoring web shows such as podcasts or webcasts can be a great and cheap way to gain word-of-mouth exposure. Many times, a podcaster will be so thrilled to gain sponsorship that rates can be negotiated for very little, but make sure to approach a podcaster that has a show related somehow to your business. Don't overlook resources like Google's Adwords either, as they can be slightly pricier than similar options like banner ads, but they are shown to be far more effective than pop-ups, banners, or pay-per-click ads due to their specific targeting.

When a potential customer decides to look up a product that you sell, is he or she going to find your site or listing? Being specific in the terms used on your site or listing is key, as keywords are what drive the search engines like Google and Yahoo. If your company sells shoes, it's not enough to put the word "shoes" on your site--it has to be anticipatory to the searches that potential customers are doing. Most customers have an idea of what they are looking for when doing a search, so instead of "shoes," a customer will search for "imported Italian leather shoes." Specific focusing of terminology and product listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or location on a page. If the term "Italian Leather Shoes" is used 15 times on a website, it will pop up higher on the rating listings than one with the same words, but only as a page heading or title. It would be easy to go overboard on this if it were the only criteria, but it is only one of many different methods search engines use to list websites by relevance. Our article on Search Engine Optimization, located here, is a great reference to optimizing your site for maximum Search Engine Performance.

With a clear idea of where you want to go with Internet marketing, it can be a valuable tool to expand your business into the digital realm, but be careful not to go overboard, as all marketing eventually crosses into the zone of limited return. Customers are looking for what they want--it's up to you to make sure they run into you, and the only way they will is for you to make sure your business is at the places they are going to go.

 

eGoods of Your Dream

eGoods of Your Dream

Word Count:
193

Summary:
SaVo Elite - is the biggest FREE collection of quality eBooks, SEO software, Selling Sites, Web Scripting, Selling Software with Master Resell Rights

Keywords:
download free ebooks packages, seo software, web scripting, selling software, ezine

Article Body:
"Savo Elite" is the biggest collection of popular ebooks, seo software, Web scripting, selling websites you can find the Internet. All products are in great demand.
The ebooks presented in "Savo Elite" had been written by the most successful businessmen  which earn thousand of dollars weekly. They tell us their secrets and methods.

"Savo Elite" distributes all products with the Right of Resale!

"Savo Elite" gives you more than 200 high-quality best-selling goods which help you to create your own  information products.

http://web-packages.com/

You may spend much time for creation of unique product and one website only. But now you should not spend your time and money to create products and websites which can not live because of their poor quality. "Savo Elite" suggest you to solve  this problem.

All products have been carefully selected and have the highest quality.

Besides the site is on a regular basis updated by completely new books and the software, you will always have access to new products.
The software contained in "Savo Elite", will help you to automate your business in the Internet and to maximize your profit.

Welcome To "Savo Elite"!

 

Article Marketing - The Bad, The unsightly, and The Good

Article Marketing - The Bad, The unsightly, and The Good

Word Count:
524

Summary:
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.

Keywords:
email marketing

Article Body:
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.

The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you achieve several things.

First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will probable click on your link to see what it is that you are offering.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not understand how to put their thoughts into words. Or worse yet, they do not have any thoughts merit printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright unsightly.

The Bad: A everyday mistake made by marketers using private label articles is getting lazy. They merely copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you actually think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will really be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

The unsightly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but ultimately banned if you do it frequently enough.

The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big superiority over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

A good article contains useful knowledge to the reader whether they buy your products or not. Present to them good content and you will increase the chances that they will click your link in the resource box.

Private label articles are a great tool, but do not get lazy!